Monthly Archives: February 2011

If I was in Charge of Marketing Sour Patch Watermelon

Occasionally, I eat Sour Patch Watermelons. They sweet, sour and chewy. Their main competitors are Skittles and Starburst. Like every business, the Sour Patch brand would most likely want to expand their market. But how could Sour Patch get new people to buy their candy, and also get existing customers to buy more? Perhaps even steal Skittles and Starburst customers.

The first thing to do would be to get people to overcome their mental barriers to eating and buying Sour Patch Watermelons. Some people might not like the taste, or might think they don’t like the taste. Here are just some of my ideas that Sour Patch Watermelons could use. Secondly, I would want to give Sour Patch a positive view to people. Granted, they might not all be the greatest idea ever, but it’s at least worth considering.

Scenario 7: Sour Patch Watermelon Desserts.

Sour Patch could host a dessert competition that would would target moms and perhaps help them overcome their apprehension of buying their kids sweet and sour candy. It also might make the moms think that an occasional bag of Sour Patches isn’t going to kill them, and it’s something that can be incorporated into a dessert. The competition would feature the first, second, and third place winners receiving a prize. Recipes with pictures would be posted to the Sour Patch website.

Advertising for this campaign would consist of posting competition details on mom blogs/websites  and cooking blogs/websites. The advertising would also be a link featured on blogs and websites that individuals can share.

Scenario 2: Free Sour Patch Watermelon Vending Machine

Sour Patch could post several vending machines in certain areas, like schools and movie theaters. The vending machine will have a button that says “Try Me,” and when pushed, it dispenses candy. This would be a temporary promotion. Once kids and buyers get used to eating Sour Patch Watermelons, they’ll start buying it more often.

Scenario 3: Interactive Sour Patch Blog

This would be a website where people, teens, and kids can submit content of sweet and sour things. For example, a sweet picture could be of a kitten sleeping with glasses on. A sour example could be of a video of a cute kid acting up, or a hamster biting someone’s finger. The point of this blog would be to build a loyal fan base with humor. Thus, whenever Sour Patch wants to post information about their up coming products and events, they’ll have an audience to talk to. Advertising would consist of advertising on similar, funny blogs.

Scenario 4: YouTube Sketches

Building a large subscription on YouTube is a big deal. If you deliver consistent content that’s interesting, people are going to subscribe. Most of the users of YouTube are young; it’s the perfect age group for Sour Patches target audience. The channel will be a comedy sketch channel that’s updated every month, or at least, every time a funny video is made. The video will not necessarily be blatant advertising where only commercials are posted, but a channel that has funny videos with the candy incorporated to some sketches.

Scenario 5: Squirrel Campaign

This idea would change people’s ideas of Sour Patches Being lame. This campaign could showcase a commercial where there is a world shortage of Sour Patch Watermelons because all the squirrels are snatching them up. If a kid does find a case of Sour Patch Watermelons and tries to eat it in public, he would be attacked by a pack of squirrels. People, especially kids and teens usually love squirrels. Squirrels are portrayed as hyper-active and crazy. This ad would be random, funny, and perhaps give people an urge to buy a pack of Sour Patch Watermelons.

Scenario 6: Air Balloon Publicity Stunt

This stunt would consist of an air balloon unexpectedly hovering over an outdoor school announcement meeting. The balloon would drop/pass out candy to all the kids. The children’s, teen’s, and teacher’s facial expression will be recorded. Sour Patches could also donate money to a certain department of the school, like donating money to build a cool playground. Sour Patch could call the local news media to come out to the school and record what happened. This would all be recorded and posted on the Sour Patch website and on YouTube. Sour Patch would also write a press release of the event so that news media can report on the information.

Scenario 7: Classroom Stunt

Sour Patch to could go to several different school and invade a classroom in session. A big Sour Patch bag accompanied by a DJ and back up dancers could pass out Sour Patches to kids in several classrooms. This would be recorded and posted on the Sour Patch website and on the YouTube channel.


When Social Media Becomes News

James Surowiecki’s TED video talked about the impact social media has on society. He focused on the idea of blogs being the center for the virtual community for sharing information. He even stated that many of the blog’s readers tend to be smarter than the blogger.

This video was a recording of a conference in 2005, and I think Suroweicki is right. There are a lot of popular websites that promote individuals to post content onto the site. Truthfully, sometimes, social media is a news source for me. I see my friends post links on my facebook, or I see people tweeting about the same issue. I even get serious, political news from a viral link site, buzzfeed.

What used to be a well-defined source of news, is fading. The lines are fading. People are finding new sources of news. Social media is a more personal way of communicating current events to people.


Journalism + Programming

According to a PBS article, the future of journalism is either:

1. Journalists will learn technology development.

2. Technology developers will learn journalism.

3. Journalists and technology professionals will learn to collaborate.

The article talked about how Knight News Challenge gave scholarships for programmers to learn journalism, and for journalists to learn programming. The program seems to be a success. One example of journalism and programming is Politifact, which helps determine the truthfulness of political facts. Their website showcases the “Truth-O-Meter” which visually shows the truthfulness of statements made by politicians.

Now days, it’s harder to get a job if you don’t know how to start a website, or if you dont’ know how to use twitter. So how much more would it make sense to learn programming. If a journalist knows programming, they could end up making their own site, and perhaps making a career out of it. For the programmers, this idea seems to help them come up with relevant apps and software.


Media Nuggets

Bigger doesn’t always mean better. Sometimes, it’s the underdogs that win. One example would be a small, Arkansas TV station who are winning in the social media department.

According to the Regina McCombs, on Poynter.com, KAIT-TV, though it’s in a small town of 150,ooo people, it has 19,447 fans on Facebook  and 2,828 followers on Twitter. This is quite astonishing as “the top 100 newspapers (by circulation) have an average of 21,214 Facebook fans.”  But how, exactly, is this small, local news station getting so many followers?

The news station has found a way for the audience to interact. The news station constantly asks questions like “Do you believe the new health care law is unconstitutional?” or “Should states allow public school students to opt out of physical education class?”

News Director Hatton Weeks gave four key principles to building a loyal following:

1.Get everyone involved.

2. At a minimum, post items four or five hours before the news begins to push to the newscast.

3. Find an internal social media guru, and let that person lead the charge.

4. Make sure your website is updated often, and the stories also get shared on the appropriate social media.

This news story is rather inspiring. It shows that you can’t mentally limit yourself because you are a smaller organization. It also shows the importance of connecting with people. A lot of facebook pages and twitter profiles don’t compel people to respond and are boring. The KAIT-TV is an example of successfully using social media.


Apparently, my Web Analytics have been Deceiving me

A lot of websites mention how many hits their website gets in a month. But have you ever though about how accurate those numbers are? According to an article by Dorian Benkoil, on Poynter.com, tracking site traffic isn’t always what it seems.

If you’re wondering why this is a big deal, you might want to ask the ad agencies who pay money to get their advertising on websites. Ad agencies and business owners don’t want to spend extra money if they don’t have to. Though Benkoil stated that online analytics is the most accurate, there are still some discrepancies.

I never thought about how site visit were counted. Like whenever the same person visits a website on firefox and safari, it’s counted as two people visiting the site. Also, the article mentioned how counting cookies can’t always be measured accurately.

This article shows the importance of being knowledgeable in subjects relating to your career. It also is an example of relating to a source of income. As an advertising student, it’s good for me to learn about how it works.


A Better Blog Post for Everyone

From individual website owners to notorious dictators, we all want cool, new ways to improve our online presence. Whenever I blog, sometimes I can’t find pictures of what fits the content of my post. Sometimes, I want to present information, but without the boring charts. Well, I think I’ve found the solution to my answer with special data visualization aids. I found this information from a Pynter article and decided to check it out myself.

Wordle

Word cloud takes words from articles or documents and arranges them into a visual presentation. To show you an example, here’s a word cloud of Muammar Gaddafi’s Wikipedia page.

Dipity

Dipity allows people to set up a visual, interactive timeline. It also has a scroll ability, so it wont take up a lot of physical space. Once again, it’s easier to show an example, so here’s a link Muammar Gaddafi’s-or is it Muammar Qaddafi’s-Dipity timeline.

Batchgeo

Batchegeo is where you take data, and incorporate it into a map. I’m still not 100 percent grasping the concept of this but I guess you can group information together on the map.

Twit Widgets

Twitter widgets allow you to embed a widget of tweets either of your tweets, or tweets on a certain subject. Just choose a keyword, and it’ll post tweets where people have hash tagged the word.

I think it is important for bloggers and web journalists to incorporate free, online resources to build a professional website.


TBD: Fail or Possible Success?

No one succeeds the first time they do something.  There’s always a time of learning what works and what doesn’t. Remember when you were five years-old and learned to ride a bike? On your first try, was your bike ride smooth and flawless? Probably not. Expecting to succeed without trial and error is like expecting to become a gourmet chef on the first try of cooking.

Journalism is going through similar learning experiences at the moment. There’s a shift from traditional newsrooms to newer online, news websites. The Poynter recently wrote an article on TBD, a startup news website, reducing itself from a general news-based website to an arts and entertainment website. The sad part: the site is only six-months-old.

How do we know that TBD was a failure when it only had half a year?  The article was discussing whether TBD site was an example of failure or a future success.  TBD considered themselves to be experimenting with ideas, but how long were they planning on experimenting? There are thousands of other websites that deliver similar content and have far fewer expenses.

I believe in taking a risk and learning from mistakes. Perhaps, because of this “failure” TBD is experiencing, the website will turn into something successful, by eliminating what isn’t working. Besides, failure is just learning how not to do things.  Once you get a list of “what not to do,” eventually you’re bound to figure out the right thing to do.

And I would really appreaciate it if the journalist didn’t hyper link every sentence in the article because it’s really annoying!