Widen & Kennedy is a small ad agency in Portland, Ore. is bringing some competition. They are highly creative and innovative, and are unconventional. Their clients include Nike, Chrysler, P&G, and more.
Advertising Age recently interviewed the agency and calling Widen & Kennedy the Creative Agency of the Year. The agency has had a lot of successful and controversial ads. One of their most notorious ads involves the Old Spice viral videos, “The Man Your Man Could Smell Like.” Recently, the Old Spice youtube channel hit #1 subscribed channel. Their video’s are almost at 2 billion views and it’s “body-wash sales are up 50%.”
One thing interesting about the agency is that they try to get rid of the notion of separate departments. They tried to get rid of the “idea of working on one finite ad campaign after another.” Instead of having different groups of people work on the same project at different times, they have one team to work on projects together.
I like how this company functions but I especially love their Old Spice commercials. I think what they are doing works. They’re unconventional and they’re getting hired by big clients and they’re not located in New York.