John Gerzema: The post-crisis consumer

Recession weeds out the weak. Consumers are more picky with their money. They don’t want to blindly put their money into something that they don’t fully believe in or find immoral. Companies that suck, might not be around for too long.

In John Gerzema’s video at the TED conference, he talked about how people are saving more than before and how far into debt our country is. But a recession can also mean an opportunity. Society is changing the way they do things. There are now cow-pullings, which is locals getting together to buy local, organic meat in bulk. America is becoming a consumer based society where the consumer is calling the shots.

It is in out of the fire that great things are born, and this recession is certainly brining some heat. Instead of buyer beware, it’s business beware. Customers are shopping smart and selectively. They can choose who they want to support, especially with the help of review websites.


About hannahsachie

Throughout my life, I've had the opportunity to travel to different countries and experience a new way of life. There are a lot of great things that go unnoticed or have yet to be created, and that is why I started this blog. Aside from blogging, I enjoy exploring nature, painting and spending time with friends. I also love meeting new people and sharing my stories. View all posts by hannahsachie

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