The Life Cycle of a Tweet

So many organizations think that they can just get a twitter account and automatically be winning in their marketing campaign.  But according to Steve Rubel, it’s not always the case.

Merely having a twitter account is not worth bragging about. The likely hood of a tweet getting re-tweeted or replied to is rare. There are about a 110 million daily tweets, but the tweets themselves live the life of the fast and furious. They are easily created and just as quickly forgotten.

Only 23 percent of tweets get replies and only 6 percent get re-tweeted. Only 85 percent get only one reply, and 92 percent of the re-tweets are within the first hour. This means that timing is crucial and your tweets have to be compelling, relevant, or funny.


About hannahsachie

Throughout my life, I've had the opportunity to travel to different countries and experience a new way of life. There are a lot of great things that go unnoticed or have yet to be created, and that is why I started this blog. Aside from blogging, I enjoy exploring nature, painting and spending time with friends. I also love meeting new people and sharing my stories. View all posts by hannahsachie

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