Tag Archives: Brooker

Daughters of the American Revolution…Bla Bla Bla

Sometimes, don’t you just wish you were a part of the Daughters of the American Revolution society (DAR)?  What is DAR you ask?  It’s an exclusive club, but the most important qualification is that you have to be a descendent of someone “who aided in achieving American independence.”  Ya, that pretty much narrows down the application process. Here are the rest of the qualifications to be a part of DAR.

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Steve Jobs & the iPad

When I first saw the iPad, I was skeptical. It was just a big iPhone. But after using the iPad a few times, and seeing others use it, I really want one. My MacBook is getting old, and an iPad is an affordable option. I’ve decided to get one when I graduate.

Just like I had apprehensions about the iPad, I’m sure others did as well. But Steve Jobs, one of the founders of Apple, was one of the men responsible for the launch of the iPad. A year ago, the Times wrote an article about Jobs and the first iPad.

I guess you could say, all this innovation comes from a unique and odd man. Jobs has ben fired from Apple, the company he helped start, and then was re-hired. His outfit usually consists of black turtle necks and Levi jeans. Say what you will about Jobs, but because of him, Apple has created numerous innovatively sleek items.


The Birth of a Great Product: iPod

It’s hard to imagine that just ten years ago, people used CD players. There weren’t very many mp3 player and no iPod. Today, it seems like everyone owns an iPod. An article about the birth of the iPod explained how Apple found a way to take advantage of opportunities.

Apple’s strength was seeing a need, and then determining to create a product that met the need. The article mentioned that Toshiba had developed memory chips that were slimmer, but didn’t know what to do with it. Another reason Apple was trying to create a mp3 player was that music downloading was very popular, but it wasn’t being downloaded on iTunes. Cleverly, the iPod was a product that was meant to work with iTunes.

Not only was the iPod useful, but it had a sleek design, for the early 2000’s. It was unique and different looking. The name, also, was catchy, with the “i” being a first person representation. I would definitely vote the iPod as one of the products that revolutionized technology.


If I was in Charge of Marketing Sour Patch Watermelon

Occasionally, I eat Sour Patch Watermelons. They sweet, sour and chewy. Their main competitors are Skittles and Starburst. Like every business, the Sour Patch brand would most likely want to expand their market. But how could Sour Patch get new people to buy their candy, and also get existing customers to buy more? Perhaps even steal Skittles and Starburst customers.

The first thing to do would be to get people to overcome their mental barriers to eating and buying Sour Patch Watermelons. Some people might not like the taste, or might think they don’t like the taste. Here are just some of my ideas that Sour Patch Watermelons could use. Secondly, I would want to give Sour Patch a positive view to people. Granted, they might not all be the greatest idea ever, but it’s at least worth considering.

Scenario 7: Sour Patch Watermelon Desserts.

Sour Patch could host a dessert competition that would would target moms and perhaps help them overcome their apprehension of buying their kids sweet and sour candy. It also might make the moms think that an occasional bag of Sour Patches isn’t going to kill them, and it’s something that can be incorporated into a dessert. The competition would feature the first, second, and third place winners receiving a prize. Recipes with pictures would be posted to the Sour Patch website.

Advertising for this campaign would consist of posting competition details on mom blogs/websites  and cooking blogs/websites. The advertising would also be a link featured on blogs and websites that individuals can share.

Scenario 2: Free Sour Patch Watermelon Vending Machine

Sour Patch could post several vending machines in certain areas, like schools and movie theaters. The vending machine will have a button that says “Try Me,” and when pushed, it dispenses candy. This would be a temporary promotion. Once kids and buyers get used to eating Sour Patch Watermelons, they’ll start buying it more often.

Scenario 3: Interactive Sour Patch Blog

This would be a website where people, teens, and kids can submit content of sweet and sour things. For example, a sweet picture could be of a kitten sleeping with glasses on. A sour example could be of a video of a cute kid acting up, or a hamster biting someone’s finger. The point of this blog would be to build a loyal fan base with humor. Thus, whenever Sour Patch wants to post information about their up coming products and events, they’ll have an audience to talk to. Advertising would consist of advertising on similar, funny blogs.

Scenario 4: YouTube Sketches

Building a large subscription on YouTube is a big deal. If you deliver consistent content that’s interesting, people are going to subscribe. Most of the users of YouTube are young; it’s the perfect age group for Sour Patches target audience. The channel will be a comedy sketch channel that’s updated every month, or at least, every time a funny video is made. The video will not necessarily be blatant advertising where only commercials are posted, but a channel that has funny videos with the candy incorporated to some sketches.

Scenario 5: Squirrel Campaign

This idea would change people’s ideas of Sour Patches Being lame. This campaign could showcase a commercial where there is a world shortage of Sour Patch Watermelons because all the squirrels are snatching them up. If a kid does find a case of Sour Patch Watermelons and tries to eat it in public, he would be attacked by a pack of squirrels. People, especially kids and teens usually love squirrels. Squirrels are portrayed as hyper-active and crazy. This ad would be random, funny, and perhaps give people an urge to buy a pack of Sour Patch Watermelons.

Scenario 6: Air Balloon Publicity Stunt

This stunt would consist of an air balloon unexpectedly hovering over an outdoor school announcement meeting. The balloon would drop/pass out candy to all the kids. The children’s, teen’s, and teacher’s facial expression will be recorded. Sour Patches could also donate money to a certain department of the school, like donating money to build a cool playground. Sour Patch could call the local news media to come out to the school and record what happened. This would all be recorded and posted on the Sour Patch website and on YouTube. Sour Patch would also write a press release of the event so that news media can report on the information.

Scenario 7: Classroom Stunt

Sour Patch to could go to several different school and invade a classroom in session. A big Sour Patch bag accompanied by a DJ and back up dancers could pass out Sour Patches to kids in several classrooms. This would be recorded and posted on the Sour Patch website and on the YouTube channel.


When Social Media Becomes News

James Surowiecki’s TED video talked about the impact social media has on society. He focused on the idea of blogs being the center for the virtual community for sharing information. He even stated that many of the blog’s readers tend to be smarter than the blogger.

This video was a recording of a conference in 2005, and I think Suroweicki is right. There are a lot of popular websites that promote individuals to post content onto the site. Truthfully, sometimes, social media is a news source for me. I see my friends post links on my facebook, or I see people tweeting about the same issue. I even get serious, political news from a viral link site, buzzfeed.

What used to be a well-defined source of news, is fading. The lines are fading. People are finding new sources of news. Social media is a more personal way of communicating current events to people.


Media Nuggets

Bigger doesn’t always mean better. Sometimes, it’s the underdogs that win. One example would be a small, Arkansas TV station who are winning in the social media department.

According to the Regina McCombs, on Poynter.com, KAIT-TV, though it’s in a small town of 150,ooo people, it has 19,447 fans on Facebook  and 2,828 followers on Twitter. This is quite astonishing as “the top 100 newspapers (by circulation) have an average of 21,214 Facebook fans.”  But how, exactly, is this small, local news station getting so many followers?

The news station has found a way for the audience to interact. The news station constantly asks questions like “Do you believe the new health care law is unconstitutional?” or “Should states allow public school students to opt out of physical education class?”

News Director Hatton Weeks gave four key principles to building a loyal following:

1.Get everyone involved.

2. At a minimum, post items four or five hours before the news begins to push to the newscast.

3. Find an internal social media guru, and let that person lead the charge.

4. Make sure your website is updated often, and the stories also get shared on the appropriate social media.

This news story is rather inspiring. It shows that you can’t mentally limit yourself because you are a smaller organization. It also shows the importance of connecting with people. A lot of facebook pages and twitter profiles don’t compel people to respond and are boring. The KAIT-TV is an example of successfully using social media.


Apparently, my Web Analytics have been Deceiving me

A lot of websites mention how many hits their website gets in a month. But have you ever though about how accurate those numbers are? According to an article by Dorian Benkoil, on Poynter.com, tracking site traffic isn’t always what it seems.

If you’re wondering why this is a big deal, you might want to ask the ad agencies who pay money to get their advertising on websites. Ad agencies and business owners don’t want to spend extra money if they don’t have to. Though Benkoil stated that online analytics is the most accurate, there are still some discrepancies.

I never thought about how site visit were counted. Like whenever the same person visits a website on firefox and safari, it’s counted as two people visiting the site. Also, the article mentioned how counting cookies can’t always be measured accurately.

This article shows the importance of being knowledgeable in subjects relating to your career. It also is an example of relating to a source of income. As an advertising student, it’s good for me to learn about how it works.