Occasionally, I eat Sour Patch Watermelons. They sweet, sour and chewy. Their main competitors are Skittles and Starburst. Like every business, the Sour Patch brand would most likely want to expand their market. But how could Sour Patch get new people to buy their candy, and also get existing customers to buy more? Perhaps even steal Skittles and Starburst customers.
The first thing to do would be to get people to overcome their mental barriers to eating and buying Sour Patch Watermelons. Some people might not like the taste, or might think they don’t like the taste. Here are just some of my ideas that Sour Patch Watermelons could use. Secondly, I would want to give Sour Patch a positive view to people. Granted, they might not all be the greatest idea ever, but it’s at least worth considering.
Scenario 7: Sour Patch Watermelon Desserts.
Sour Patch could host a dessert competition that would would target moms and perhaps help them overcome their apprehension of buying their kids sweet and sour candy. It also might make the moms think that an occasional bag of Sour Patches isn’t going to kill them, and it’s something that can be incorporated into a dessert. The competition would feature the first, second, and third place winners receiving a prize. Recipes with pictures would be posted to the Sour Patch website.
Advertising for this campaign would consist of posting competition details on mom blogs/websites and cooking blogs/websites. The advertising would also be a link featured on blogs and websites that individuals can share.
Scenario 2: Free Sour Patch Watermelon Vending Machine
Sour Patch could post several vending machines in certain areas, like schools and movie theaters. The vending machine will have a button that says “Try Me,” and when pushed, it dispenses candy. This would be a temporary promotion. Once kids and buyers get used to eating Sour Patch Watermelons, they’ll start buying it more often.
Scenario 3: Interactive Sour Patch Blog
This would be a website where people, teens, and kids can submit content of sweet and sour things. For example, a sweet picture could be of a kitten sleeping with glasses on. A sour example could be of a video of a cute kid acting up, or a hamster biting someone’s finger. The point of this blog would be to build a loyal fan base with humor. Thus, whenever Sour Patch wants to post information about their up coming products and events, they’ll have an audience to talk to. Advertising would consist of advertising on similar, funny blogs.
Scenario 4: YouTube Sketches
Building a large subscription on YouTube is a big deal. If you deliver consistent content that’s interesting, people are going to subscribe. Most of the users of YouTube are young; it’s the perfect age group for Sour Patches target audience. The channel will be a comedy sketch channel that’s updated every month, or at least, every time a funny video is made. The video will not necessarily be blatant advertising where only commercials are posted, but a channel that has funny videos with the candy incorporated to some sketches.
Scenario 5: Squirrel Campaign
This idea would change people’s ideas of Sour Patches Being lame. This campaign could showcase a commercial where there is a world shortage of Sour Patch Watermelons because all the squirrels are snatching them up. If a kid does find a case of Sour Patch Watermelons and tries to eat it in public, he would be attacked by a pack of squirrels. People, especially kids and teens usually love squirrels. Squirrels are portrayed as hyper-active and crazy. This ad would be random, funny, and perhaps give people an urge to buy a pack of Sour Patch Watermelons.
Scenario 6: Air Balloon Publicity Stunt
This stunt would consist of an air balloon unexpectedly hovering over an outdoor school announcement meeting. The balloon would drop/pass out candy to all the kids. The children’s, teen’s, and teacher’s facial expression will be recorded. Sour Patches could also donate money to a certain department of the school, like donating money to build a cool playground. Sour Patch could call the local news media to come out to the school and record what happened. This would all be recorded and posted on the Sour Patch website and on YouTube. Sour Patch would also write a press release of the event so that news media can report on the information.
Scenario 7: Classroom Stunt
Sour Patch to could go to several different school and invade a classroom in session. A big Sour Patch bag accompanied by a DJ and back up dancers could pass out Sour Patches to kids in several classrooms. This would be recorded and posted on the Sour Patch website and on the YouTube channel.