Tag Archives: twitter

The Life Cycle of a Tweet

So many organizations think that they can just get a twitter account and automatically be winning in their marketing campaign.  But according to Steve Rubel, it’s not always the case.

Merely having a twitter account is not worth bragging about. The likely hood of a tweet getting re-tweeted or replied to is rare. There are about a 110 million daily tweets, but the tweets themselves live the life of the fast and furious. They are easily created and just as quickly forgotten.

Only 23 percent of tweets get replies and only 6 percent get re-tweeted. Only 85 percent get only one reply, and 92 percent of the re-tweets are within the first hour. This means that timing is crucial and your tweets have to be compelling, relevant, or funny.

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The Social Life of Ford

Ford Motor Company has a thriving social life. Online. This is mainly due to Scott Monty who is the global digital communications chief.  He is on Fast Company‘s Influence Project and  ranks 43. Fast Company recently interviewed him on how he conducts Ford’s advertising.

Monty’s idea of advertising seems to be combining the new medium with the old. He tries to connect with people through social media rather than just tweeting all the time. Monty’s goal is to “humanize Ford.”  His advertising is based on the idea that individuals trust other individuals and not large corporations.

I think what Monty is doing is relevant and successful.  One of the ads he’s done is take videos submitted by regular people showing what they love about their ford.  The ad has gone on TV but also on youtube.  This way, people can always see the commercial even when it’s not on the air.

One of the ads Ford’s done was a commercial on how to survive a zombie attack.  It’s unconventional, not very funny, but creative.  It’s something that will help Ford become part of the viral world.  Monty is improving people’s views of Ford by engaging with them.