So many organizations think that they can just get a twitter account and automatically be winning in their marketing campaign. But according to Steve Rubel, it’s not always the case.
Merely having a twitter account is not worth bragging about. The likely hood of a tweet getting re-tweeted or replied to is rare. There are about a 110 million daily tweets, but the tweets themselves live the life of the fast and furious. They are easily created and just as quickly forgotten.
Only 23 percent of tweets get replies and only 6 percent get re-tweeted. Only 85 percent get only one reply, and 92 percent of the re-tweets are within the first hour. This means that timing is crucial and your tweets have to be compelling, relevant, or funny.